happily married to Lisbeth (Elisabeth).
Michael, married to Hege
and Louise, married to Ole
Christian, Jonathan and Anton
Graduated from Copenhagen Business School
Professional life 1966-2009
Leading sales and marketing
positions within national and international companies like
Galle & Jessen (chocolate)
(dental cream, cleaners)
Nestlé (Nescafé, Maggi products)
Aller(publishing). Retired by the end of June 2009
Looking for new appointments.
Have made a small business out of my hobby: wedding photograpy, supplied by portrait-, product- and event photography.
1984-2005 External teacher at Copenhagen Business College (Niels Brock): Marketing research, marketing strategy, marketing planning, advertising.
Advisor for the Danish Ministry of Education.
1998-2003 Author of seven books on marketing research, marketing planning, international
trade & marketing, advertising plus exercises and case studies.
Examples of books:
Gregers Mansfeldt: Reklame (Advertising), Gyldendal 2000.
Gregers Mansfeldt & Steen Olesen:
Markedsanalyse og -strategi, 2. udg. (Marketing Research and -Strategy 2nd ed.), Gyldendal 2000.
Read, speak and write Danish, German and English
Wonder what I'm wearing? No secret about that. It is a kilt.
Back in the nineties and in connection with making a business case study for my teaching I rather incidentally found out that the kilt is the most comfortable manly garment available. Since then I will rather often wear a kilt in my spare time i.e. as casual wear.
I tell you this because a kilt forms part of some of my pictures here and so you can stop wondering why.
By the way: The Internet and a blooming kilt market prove that I'm not alone.
Want to know a little bit more about kilt wearing and perhaps buying a kilt? Follow this link. I have done my best to keep my advice simple, short and straightforward.